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LAUNCH 96HYPE 94CONFIDENCE 91DROP RISK 88
A nocturnal woody-floral exclusive expected to define autumn fragrance anticipation.
DatedComing in 8 days31,482 watching↑ 42% 7dMajor launch
Discover / Beauty
Category · Coming up
Beauty
7 launches tracked in this vertical.
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LAUNCH 93HYPE 91CONFIDENCE 76DROP RISK 79
Men's oud launch with unfinished UK date — classic release-date chaos.
AnnouncedSeptember 202618,421 watching↑ 37% 7dMajor launch
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LAUNCH 91HYPE 89CONFIDENCE 98DROP RISK 86
UK + Sephora confirmed. High sell-out risk around launch.
DroppingExpected in ~1 day12,841 watching↑ 28% 7dMajor launchSample signal
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LAUNCH 97HYPE 95CONFIDENCE 93DROP RISK 90
#1 most anticipated fragrance on the board this week.
DatedLaunching ~18 days31,482 watching↑ 34% 7dMajor launch
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LAUNCH 86HYPE 83CONFIDENCE 90DROP RISK 62
Sample signal detected — announcement → sampling → purchase path.
Early accessFull launch ~12 days7,600 watching↑ 22% 7dHigh interestSample signal
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LAUNCH 89HYPE 92CONFIDENCE 85DROP RISK 70
Fastest rising in fragrance anticipation this week.
Announced~25 days15,600 watching↑ 64% 7dHigh interest
LAUNCH 80HYPE 77CONFIDENCE 100DROP RISK 45
Just went live — WATCH flips to BUY.
LiveLive now9,900 watching↑ 5% 7dHigh interest