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Announced · Major launch

Tom Ford

Oud Voyager

Men's oud launch with unfinished UK date — classic release-date chaos.

LAUNCH 93HYPE 91CONFIDENCE 76DROP RISK 79
Expected
September 2026
Price
£210
Watching
18,421
7d momentum
↑ 37%
Joined today
940
Sizes
50ml · 100ml
Intent buy
55%
Want sample
88%

Release intelligence

Uncertainty is a feature — dates differ by region and retailer.

  • United States
    14 September
    Date confidence 92%
  • United Kingdom
    Not confirmed · Estimated 16–20 September
    Date confidence 54%

Retailers

  • SelfridgesListing detected
  • HarrodsExpected

Truth layer

76%

Signal confidence — 2/3 sources confirmed

Why we believe this

  • ✓Official announcement
  • ✓US retailer inventory
  • ○UK date rumours

Launch timeline

  1. 11 Aug 2026
    US price confirmed
  2. 6 Aug 2026
    Brand announced
  3. 1 Aug 2026
    Campaign stills leaked
  4. 24 Jul 2026
    Trademark detected

Sample watch

  • 🔔 Launch
  • 🧪 Sample
  • 🏬 In-store tester
  • 📦 Discovery set
  • 💷 Price drop
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