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Discover / Perfume

Dated · Major launch

Chanel

Horizon

#1 most anticipated fragrance on the board this week.

LAUNCH 97HYPE 95CONFIDENCE 93DROP RISK 90
Expected
Launching ~18 days
Price
£250
Watching
31,482
7d momentum
↑ 34%
Joined today
2,400
Sizes
50ml · 100ml
Intent buy
Want sample
79%

Release intelligence

Uncertainty is a feature — dates differ by region and retailer.

  • United Kingdom
    Confirmed
    Date confidence 93%

Retailers

  • Chanel boutiquesPriority
  • SelfridgesExpected

Truth layer

93%

Signal confidence — 2/2 sources confirmed

Why we believe this

  • Official
  • Press
High drop risk. Enable instant launch alerts (Must Get).

Launch timeline

  1. 24 Jul 2026
    Official announcement
  2. 4 Jul 2026
    Campaign casting rumours

Sample watch

  • 🔔 Launch
  • 🧪 Sample
  • 🏬 In-store tester
  • 📦 Discovery set
  • 💷 Price drop
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