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What’s coming?
Discover / Makeup

Dropping · Major launch

Rare Beauty

Soft Focus collection

UK + Sephora confirmed. High sell-out risk around launch.

LAUNCH 91HYPE 89CONFIDENCE 98DROP RISK 86
Expected
Expected in ~1 day
Price
£24–£36
Watching
12,841
7d momentum
↑ 28%
Joined today
1,102
Sizes
—
Intent buy
—
Want sample
—

Release intelligence

Uncertainty is a feature — dates differ by region and retailer.

  • United Kingdom
    Confirmed
    Date confidence 98%
  • United States
    Confirmed
    Date confidence 98%

Retailers

  • Sephora UKConfirmed
  • BootsExpected

Truth layer

98%

Signal confidence — 2/2 sources confirmed

Why we believe this

  • ✓Official
  • ✓Sephora UK
High drop risk. Enable instant launch alerts (Must Get).

Launch timeline

  1. 10 Aug 2026
    UK retailer confirmed
  2. 3 Aug 2026
    Announced
  3. 26 Jul 2026
    Shade list leaked

Sample watch

  • 🔔 Launch
  • 🧪 Sample · signal live
  • 🏬 In-store tester
  • 📦 Discovery set
  • 💷 Price drop
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